After more than two years marked by the covid-19 pandemic, the beauty sector has managed to recover the turnover that it had been losing all this time. Composed of perfumes/fragrances, makeup , skin and hair care and grooming products, this industry is shining again, approaching sales levels prior to the health crisis. This is confirmed by a new analysis by the consulting firm Kantar , Worldpanel division, in the first 10 months of the year, in which it states that brands in the beauty sector have grown by 1% compared to 2021. Druni and Primor are the stores that lead this recovery.
Rosa Pilar López Fashion & Beauty Business Director at Kantar
The perfume/fragrance and makeup categories have increased due to the growth in the number of units purchased as a result of the return to industry email list social life , a factor that, in turn, has also helped sectors such as restaurants. It is the only channel that has grown during the year, gaining 2.3 points of market share from January to October, compared to the loss of space in the food channel (hypermarkets, supermarkets and discount stores), which is much stronger in the hygiene categories. and toilet Worldpanel division , points out, however, that “this sector, like the majority, continues to suffer from a loss of traffic , due to the gradual drop in purchasing frequency.
Douglas loses buyers and KIKO or Rituals experience notable growth
Both on and offline , the retailers that are currently leading the growth of the beauty sector in Spain are Primor and, in second place, Druni . «These are CE Leads chains that, after the downturn of 2020, have emerged stronger, both in their physical and digital stores, and, in addition, this year they continue to incorporate buyers. Specifically, they add up to more than 1.7 penetration points ,” López highlighted. On the opposite side of the scale is Douglas . Although its negative evolution transcends the pandemic, all its efforts to develop the online store have not prevented the continuous drip ofloss of buyers , increased by the closure of establishments.