Adidas celebrates the reunion of ball stars at the World Cup
October 9, 2023Shortly before the World Cup kicks off on November 20 in Qatar, adidas has raised the curtain on a spot that celebrates the reunion of the brightest football stars on the face of the Earth on the occasion of the FIFA Cup. The advertisement, which the famous sporting goods manufacturer has named “Family Reunion”, stars ball stars Lionel Messi (Argentina), Pedro “Pedri” González López (Spain), Karim Benzema (France) Achraf Hakimi (Morocco), Son Heung-min (South Korea), Jude Bellingham (England) and Serge Gnabry (Germany). Narrated by British musician and soccer fan Stormzy, the spot amalgamates soccer culture and “world” nostalgia .
Qatar 2022 is a competition overshadowed
Each of the scenes in “Family Reunion” includes references to moments, places and players that football fans will almost certainly recognize and category email list will fuel (even more) their desire for the next World Cup.by the dense fog of controversy . In fact, many fans are preparing to boycott the next World Cup due to the systematic violation of human rights perpetrated in the host country. This inevitably constitutes a bucket of cold water for World Cup sponsors , who depend on the success of the event to connect with the largest possible number of potential clients.
Qatar At Soccer World Cup
Perhaps that is why Adidas does not mention , which will start next Sunday in the Middle Eastern country. « There is a moment, once every CE Leads four years, when the World Cup starts and nothing really seems impossible . A moment when footballers and fans come together in the belief that they will truly be able to take home the trophy. Over the next few weeks we will see new players enter the scene and we will witness incredible goals and celebrations around the world. TBWA and Fresh Juice sign the new adidas campaign for the next World Cup in Qatar .
