The editor-in-chief is the real, day-to-day storyteller Commit to of an organization. The editor-in-chief makes the content compelling. Joe Pulizzi, Content Marketing Institute According to joepulizzi. The editor-in-chief is the actual day-to-day storyteller of the organization. Click to Tweet Your editor is the linchpin of your content marketing efforts – you want to choose him or her carefully. Find someone who has great attention to detail, is highly organized, can work to deadlines, and is a good copywriter. That way, editors can improve rather than destroy other writers’ work. Big egos and editing don’t mix well.
Juggling Commit to multiple writing projects
Content strategists need strong communication category email list skills to deal with the often conflicting demands of editorial and marketing leaders. Erin Nelson, Satisfied Content strategists need strong communication skills to handle conflicting demands, says erincnelson. Click to Tweet Content creation can be an isolated process. When you spend all your time researching topics, writing informative articles, and promoting your content, it’s easy to lose sight of the big picture of how content marketing is moving your company forward. When hiring a strategist, look for someone who understands great content, has an eye for detail, has a strong vision for the future.
Establish a routine
A strong visual communicator is invaluable for content CE Leads marketing. Of course. Therefore, you can use a variety of free tools to create graphics , but they are no substitute for a skilled graphic designer.” – Kristi Hines, CoSchedule A strong visual communicator is invaluable for contentmarketing, says kikolani. Click to Tweet Writers may be the most basic members of your content team. Therefore, but remember thatof people are visual learners. Don’t neglect the importance of visual content creators. Facebook posts with images generate 2.3x more engagement than posts without images, while tweets with images generate more retweets than posts without images. It’s important that your team is able to create high-quality images that resonate with two-thirds of your audience.