Content marketing costs less than traditional marketing, Professional writers but produces nearly three times the number of leads. It’s easy to see why of B2B marketers use content marketing as part of their strategy. However, running an effective content marketing program is not an easy task. It requires a skilled team and well-executed processes. Follow these hand-picked tips from marketing experts to help you build and run an elite team of editors, strategists, writers, videographers, and designers.
Strategy Professional writers fuels creativity
Before you start looking for writers, you need to industry email list create an effective content strategy that will help you decide the type and number of writers you need to hire . It also helps you stay focused.” – Jill Phillips, Buildfire Before you start looking for writers, you need an effective #content strategy, says jillphhlps. Click to Tweet Creating a content marketing strategy isn’t just an extra exercise to kill time. Your strategy is the DNA of how your brand communicates with the outside world. It’s also the genetic code you need to build the best team to execute your strategy.
Commit to your own production schedule
The way you structure your team sends a powerful message CE Leads about what your team is currently prioritizing and de-prioritizing.” – Kipp Bodnar , HubSpot The way you structure your team sends a powerful message about what the team prioritizes, says kippbodnar. Click to Tweet To function effectively, it is important to have clearly defined duties and a formal structure for the team. Without this, responsibilities are blurred and confusion usually ensues. A team of editors, designers, and writers needs a leader. This is typically an editor-in-chief or content strategist who is responsible for aligning the team with the organization’s growth goals.