The advantages of turning email into a medium
October 7, 2023Therefore, But you know what? I have always defended that the best way to do it is to send it in full. Traffic? Who cares if we talk about Engagement? Shall we debate it? The basic objective of any blogger To understand the decision we must first establish what our main objective is . What do we want to achieve? Traffic? Wait, think carefully before answering. Traffic? Don’t you mean your content is read (consumed)? Think about it.
What good is traffic for you? What is traffic? If you asked me, I would say that numbers that fluctuate on a tool that you barely look at (about 20 times a day) are nothing to me. What I want is for my content to be read. It is not like this? And I don’t care where. What interests me is that you read it and if for that I have to leave it anywhere, if for that I have to make it as accessible as possible, then so be it.
Who am I to force you
To come to my website if you like to have emails archived to read offline when there is no coverage? The advantages of turning email into a medium What still doesn’t seem like enough reason to you? Wait, you’ll see. Think about it: Would you prefer better figures in your Analytics or in your Email executive data Marketing platform? Come on, answer, did I catch you? My emails add value to you. If we start from the basis that my content is the value that I bring to you, then we could say that my emails provide you with all the possible value. Yeah? And isn’t that what you’d expect from any list you subscribe to? What brings you value? For sure yes. So, am I not getting closer to the goal and fulfilling the promise of value I made to you? Good! My emails will be opened.
The advantages Think about this
What emails do you open? Those that add value to you. If not, to the trash can. Don’t you think? So, if we rely on the previous point, isn’t it logical to think that in this way I am CE Leads improving the opening rate of my emails? I’m not saying that you open it today, or that you read it today, I’m just saying Therefore, that you will most likely open the email and read the content. But if the opening rate is directly related to the value provided, then providing the maximum value…
Therefore, Pure mathematics. My domain reputation grows. Yup, this is cool. Indeed, ISPs like Gmail, Outlook and… are there others? Well, they surely look at the email opening rates and even the time you spend with them. Because yes, now emails work almost like a website. So, if statistically you see that my emails have rates that suggest they are interesting .