The lack of integrations with other tools

It’s important to remember here that Google is still a robot. He cannot interpret its contents in the same way humans can (although he is evolving more and more). So your company needs to help Google. The basic principle of doing this is to define keywords. In other words, the topic of each piece of content. This will help search engines understand what each of your content means. And if he understands, your website has a greater chance of ranking better.

Google it and see the quality of the results

So, after mapping your persona, follow some basic steps: Define a short-tail keyword (generic, such as “apartment”); Define a long-tail keyword (specific, such as “low-income student  new database  housing”); See if the term Have search volume (use Google Keyword Planner); Google it and see the quality of the results; Now set up a content calendar with each word as a base topic for each material. Get this right and your company will be ahead of most companies investing in content marketing. 3. Search Intent Not Considered If we think about it for a moment, this issue is pretty obvious, yet often overlooked in content marketing strategies.

you identified your personas and keywords

If we just start from the concept that this is CE Leads user pain and we need to make content about it, what do we end up doing? 1,000 to 2,000 words of text about delivery. That works? certainly. Especially if your business is a delivery company and all you want is for people to place orders. Search Intent in Google Results And, trust me, Google understands this. And it’s not difficult for algorithms to capture this behavior. It simply cross-searches the search with the pages that best answer those questions.