Maslow’s pyramid of needs applied to Digital Marketing

October 9, 2023 By 4in27 0

Maslow’s pyramid of needs applied to Digital Marketing. Maslow’s Pyramid is a Marketing classic, but do you really know its meaning? Today we tell you what it is and how to use this theory in your Online Marketing strategy. The idea is to help you get to know your target audience better to differentiate yourself, segment well and plan your content much better. Maslow’s Pyramid is named after its creator, Abraham Maslow, and to define his idea he was inspired by his work “A Theory of Human Motivation” in 1934.

Debate and Maslow's Pyramid

Debate and Maslow’s Pyramid. It is obvious that the needs already exist, we all have needs to satisfy, whether you are a person or a company, but the truth is that with technological and social development, I believe that there are needs that have been created in some way . How many things do we buy on a “whim”? Did you really need that job function email list iPod when you have an MP4 to listen to your music? Did you need to have 3 or 4 sneakers of the same brand but different colors? Do you need to go out to eat 3 or 4 times a week at your favorite restaurant. I think this, to a greater or lesser extent, happens to all of us, right.

Maslow's Pyramid applied to Social Networks

Maslow’s Pyramid applied to Social Networks. It is nothing new that the consumer has new behaviors and has evolved a lot as a consequence of the development of new technologies and the appearance of Social Networks, among other things of course. As a consequence, their needs have also changed. Maslow’s pyramid of needs applied to Digital MarketingI’m not saying that the needs or philosophy that forms the traditional Maslow pyramid no longer Celeads exists, what happens is that it now has some more characteristics. Currently. Social networks have given users a voice and relevance that they did not have before.