After seventy years on the throne as monarch, Queen Elizabeth II of England died surrounded by her family at her Balmoral residence in Scotland. According to Buckingham Palace, she is the second-longest reigning monarch in the world. During this period of mourning, the media and brands have a difficult path to follow, as it is a very sensitive topic. Many of them will face difficult decisions at this time that transcends politics, generations, etc.
The media mourns the death of Isabel II
In the past the media have already been category email list in mourning and reported, for example. The death of Prince George VI, 4 hours later. With the event of Princess Diana. It took 15 minutes, according to Adweek . This year, when the Queen’s death was announced, social media was filled with posts on the subject. This period of mourning is known as ” London Bridge ” and will last 12 days. The UK’s public broadcaster, BBC , will halt all comedy publications and broadcasts until the Queen’s official funeral. According to The Guardian’s Sam Knight.
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“We will see a state of mourning CE Leads with all the programs ready to go. The obituaries will have been ready to go,” explained Mark Borkowski , a media expert. In statements reported by Adweek . He commented that he was less sure how “new platforms,” including Netflix, Amazon and Google, would respond. He also argued that newspapers and radio stations would pause advertising and advertisements and change them to publications in tribute to Elizabeth II. “Brands can do whatever it takes. Have statements prepared, turn off their social media.