You may also want to establish a chain of command that employees can follow for advice and guidance during times of crisis. Finally, a bank’s reputation hinges on consumer trust. It is paramount that banks protect customer information and make sure it remains confidential to prevent any privacy breaches.
A bank social media policy should include guidelines on how employees are expected to handle customer data and how to protect them from potential security risks.
Bonus: get a free, customizable social media policy template designed specifically for banks to quickly and easily create guidelines for your financial institution. Looking for examples of great examples of bank social media policies? Here are a few to get you started.
Stay Compliant and Avoid Legal Missteps
Social media policies don’t have to be complicated, but they do have to be detailed. The bank of canada outlines its social media policy on a thorough web page available publicly to employees and consumers.
The policy starts by business email list outlining which social platforms the bank of canada officially operates on, who manages them, and the communication standards expected from both bank employees and customers.
This bank social media policy also offers clear expectations on how to properly use links and endorsements. Plus, what kind of language use and accessibility customers can expect from its platforms.
Simplify Crisis Management
This bank social media policy outlines strict rules about what is and is not acceptable from bank of ireland accounts. This includes declining to give financial advice or advice on products over social media, as well as when the bank CE Leads chooses to moderate or censor certain content.
There are also clear breakdowns for each of the bank’s active social channels: facebook, twitter, linkedin, youtube, and boards.ie, so both consumers and employees understand why and how these channels are used.