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Like every new year, 2017 also start with good intentions and for those who work in B2B marketing this means planning strategies for the company’s success in the coming months. We divide ourselves between social mia, content marketing and blogs, email campaigns and among the most innovative companies there are […]

Involving them will fuel participation increase visits and materialize the conversion rate from leads to customers. Social mia marketing Link quality monitoring. The Social Selling Exploiting social mia marketing strategy directs views on the website starting from posts publish on profiles. It is therefore essential to ensure that the links […]

Once the suitable profiles have been defin it is necessary to identify the social platforms that best represent them. One idea is to use industry professionals who analyze company objectives and present them to the public through digital messages. A final suggestion is to observe the company websites of competitors […]

Activating your profiles on social channels to disseminate quality content is an excellent opportunity to reach your target audience. But what tips should you follow to avoid making mistakes that could compromise Write Share Posts your brand’s reputation or your authority in the sector? We talk about it in today’s […]

Understand that he is A crible professional who knows what he is saying. Social selling exploiting the potential of LinkIn for B2B book a free and personaliz online Furthermore It is consultation now! Our inbound sales experts will be happy to help you understand how to orient your strategy towards […]

Content for compliance on the go. Here’s how hootsuite helps social teams in the financial services industry: what are the ethics for social media by bank employees? Bank employees should understand that their actions on social media can have a direct impact on the bank’s reputation and should, therefore, follow […]

In the case of rbc, these ideas were so connected that they packaged both into a detailed, visual pdf package that outlines expectations from rbc employees and customers on all channels. Royal bank of canada privacy policy cover page showing people talking in front of a laptop. The pdf aligns […]

You may also want to establish a chain of command that employees can follow for advice and guidance during times of crisis. Finally, a bank’s reputation hinges on consumer trust. It is paramount that banks protect customer information and make sure it remains confidential to prevent any privacy breaches. A […]

Make sure to include all relevant regulatory and compliance requirements. In your policy so employees know what is required of. Them when posting on behalf of the bank. This might include avoiding false or. Misleading statements, disclosing account numbers and other required information. And abiding by the bank’s code of […]

Around how customer service should be addressed on social media, such as responding to questions in a timely manner and being respectful when dealing with customer issues. This helps ensure customers receive superior service and support, even when using digital channels. Social media can be a double-edged sword during a […]