Why is Ogilvy changing its global CEO

October 25, 2023 By 4in27 0

Following the announcement of Devika Bulchandani as the new global CEO of Ogilvy , thus replacing Andy Main, who had only been in the position for two years, the question may arise as to why Ogilvy changes global CEO . Main arrived to make Ogilvy adapt to the new times in marketing and advertising : more technology, more standardization and automation, as noted by the German media Horizont . 

Has 132 offices in 83 countries around the world

Although the professional achieved industry email list good results, it did not generate the expected changes in the North American market , a segment of special relevance. For her part, Devika Bulchandani comes from leading this North American market as global executive director. WPP CEO Mark Read said of Main’s departure from the role: “With the agency transforming a year ahead of schedule, Andy has decided the time is right to seek a new challenge . But he had no previous experience in the world of advertising, his strong point being the IT area , so it is possible that the plans did not go according to plan.

Devika Bulchandani, Global CEO of Ogilvy

Bulchandani arrived at the WPP agency CE Leads network in 2020, in the position of global executive director for the North American market, she achieved budgetary progress and has a key champion at WPP headquarters: Creative director Rob Reilly, with whom she worked closely for 26 years at the McCann agency . Devika Bulchandani will not only become the global CEO of Ogilvy, but will also become a member of the WPP Executive Committee. Bulchandani has a year full of achievements on her horizon , because in addition to her new position, she will be honored with an award in the 2022 edition of New York Women in Communications (NYWIC) .