When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different.
What are the biggest consumer behavior changes
A quick question, just out of curiosity: what are you reading this text on? If you are reading it on your phone or any other mobile device, you are not alone.
According to Hubspot’s study, 56% of those surveyed use mobile phones more than any other device to perform online research. And this is not a new behavior among consumers – in 2021, people spent a third of their waking hours on their phones, and this represents an increase Whatsapp Database of 30% in usage since 2019.
You probably think Gen Z leads the number in this mobile survey, right?! But, surprisingly, The State of Consumer Trends found out that Millenials are the most likely generation to use their mobile – at 74%. But, in terms of using it to buy stuff online, Gen Z is still the Golden Audience – we’ll talk more about this pretty soon, stay tuned!
As you could see, mobile is here to stay, and this is a fact. If you and your company still don’t think about the mobile experience you are providing to your customers, can we agree it’s past the time to start looking at it? There are plenty of mobile Marketing tactics and different content formats you can explore to see which one is more aligned with your audience. To take the first step, you can start taking a look at your website, for example, to make sure it is mobile-friendly.
Social shopping is getting more popular among consumers
Ok, at this point in the article we already know that people are choosing mobile devices as the preferred platform to buy things online. But, CE Leads where are they buying it? According to Hubspot Blog Research, the answer is social media apps – Facebook, Instagram, Youtube, and Tiktok, more specifically.