A landing page is a web page that aims to bring specific information to users and. Therefore, invite them to provide their data to obtain Create a landing something in return. This “something” can be an ebook, a newsletter, a webinar entry, or any other valuable. Therefore, material. Generally, this user registration allows brands to obtain information from their visitors such as email address, name, company, position, etc. With this, they can be segmented and nurtured through different sales funnels with the aim of transforming them into clients, users or subscribers.
What is a landing Create a landing page and why use it in digital marketing
There are multiple types of landing pages, as many as. Therefore, sales and conversion intentions. However, we can group them into 7 types according to the executive data central purpose: Squeeze : one of the most common. Therefore, thanks to its effectiveness. Only capture people’s email for nutrition processes. Splash : is an intermediary between a website, blog post and another page where there may be promotions, discounts or company announcements.
What types of landing pages exist
Possible in the amount of data it collects. It can even go down to the lead’s. Therefore, educational level. Click through : These are CE Leads landing pages that seek to promote value without. Therefore, trying to sell anything. For example, they can be used to share the benefits of a service and educate the user about a solution. Unsubscribed : These are those designed to give the user “an escape” from emails, such as newsletters, email lists, recurring offers, among other messages that they no longer want to receive.