It is a story that, condense into a short message, engages us to a specific action. It is a promise that the brand makes on the altar of our attention and that the recipients are ready to believe, making it a part of their lives. This is an element that […]
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You are working on customer lifetime value? Then you also nee to constantly improve the satisfaction of your customers. If your CSI is high, use the score in your PR campaign. “Most of our customers give customer service a 10” or “Our customers are more satisfie than the competition” – […]
Define channels All in all, every digital communication channel has its own unique purpose. To emphasize this, they can define when, how and why each channel should be used in a digital communication policy. This helps organize and prioritize the different types of communication, ensuring the best possible experience for […]
