If your value proposition is a 50% off sale on summer clothing. Don’t just share a deadpan subject line that says. “we have a sale.” instead. Offer your customer the tangible and aspirational value of the sale in your subject line. For example. Your subject line could be “50% off summer fashion statements!” this highlights the savings value as well as the goal they can attain by participating (making a fashion statement). The new york times uses short. Impactful subject lines to get their message across. Source. In this issue of the morning. The subject line only uses two words (and an abbreviation) following the title of the newsletter. And yet. Just those couple of words create a striking image in the mind of the reader.
The first thing you see when you open the morning
Vivid imagery The first thing you see when you open the morning is an in-your-face graphic or image. Let’s just say the new york times definitely takes advantage of its award-winning africa email list photojournalists and designers when it comes to producing its newsletter. The image immiately conjures an emotion. Making the reader invest right from the start.The opening graphic in your email newsletter is like the welcome mat to the narrative you create within. Make sure it invites your readers in and tells them what they can expect. Maybe it says. “groundbreaking news” or “innovative ideas.” or maybe it says. “if you’re pizza. Amazon. Or ryan gosling. I’m home” (our favorite).
Clear sections and clean design
Clear sections and clean design The morning makes it clear what its readers can expect in each section with descriptive section headers and clear dividing lines. The simple black and white print is CE Leads not only reminiscent of its newspaper roots but also makes its content easily legible. So maybe a straightforward black-and-white design doesn’t fit your brand or audience but maintaining legibility is still key. This includes taking into account the 49% of users reading email on a mobile device. Are your emails optimiz for mobile? Is your content skimmable? Is the contrast between the font and background stark enough that it’s easy to read?